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airtime

/ˈeətaɪm/noun

उच्चारण एअर्टाइम

(रेडियो या टीवी पर मिलने वाला) प्रसारण-समय

Core word

noun
  1. 1

    [U]

    the amount of time that is given to a particular subject or person on radio or television

    (रेडियो या टीवी पर मिलने वाला) प्रसारण-समय

    • The election campaign got a lot of airtime on the news channels.
    • Smaller parties complain that they get very little airtime.
    • The channel gave the match more airtime than the news.
    + 2 more examples
    • Advertisers pay a lot for airtime during the cricket final.
    • The young singer got her first airtime on the local radio.

    Synonyms coverage exposure publicity

  2. 2

    [U]

    the time that a mobile phone is being used or that you have paid for

    (मोबाइल फ़ोन का) बात करने का समय, टॉकटाइम

    • She bought more airtime for her phone.
    • He ran out of airtime and could not call his mother.
    • I need to buy airtime before I can send a message.
    + 2 more examples
    • Prepaid airtime vouchers are sold at the corner shop.
    • He used up all his airtime talking to his parents.

    Synonyms talk time credit

§Structures (grammar patterns) 5

airtime (uncountable noun)

In the broadcasting sense it is uncountable, so it takes no a or plural -s.

प्रसारण के अर्थ में यह uncountable है, इसलिए इसके साथ 'a' या बहुवचन '-s' नहीं आता।

  • The channel gave the match more airtime than the news.
  • Candidates were given equal airtime.

airtime + on + channel / station

Use on to say where the time is given.

समय कहाँ दिया गया, यह बताने के लिए 'on' का प्रयोग होता है।

  • The film got little airtime on national television.

airtime (mobile phone use)

In the second sense it means the paid time you use on a mobile phone, often in prepaid plans.

दूसरे अर्थ में यह मोबाइल फोन पर प्रयोग किया गया या खरीदा हुआ समय है।

  • I ran out of airtime and could not make the call.

give / get / buy + airtime

Common verbs show who allows, receives or pays for the time.

ये क्रियाएँ बताती हैं कि समय कौन देता, पाता या खरीदता है।

  • Small parties rarely get much airtime.

airtime + for + noun

Use for to say what the time is given or bought for.

समय किस काम के लिए दिया या ख़रीदा गया है, यह बताने के लिए 'for' आता है।

  • The channel sold airtime for advertisements.
+Collocations 5

verb + airtime

givegetbuyuse uplose

  • The minister got ten minutes of airtime.

adjective + airtime

primefreeextralimitedequal

  • Advertisers pay more for prime airtime.

airtime + noun

ratevoucherlimitslot

  • The airtime rate is high during the cricket final.

airtime + of

hours ofminutes ofseconds of

  • Each speaker had only five minutes of airtime.

airtime + on

on radioon televisionon airon FM

  • The poet got ten minutes of airtime on All India Radio.
“More examples 6
  • The channel sold its evening airtime to a soap company.

चैनल ने शाम का airtime एक साबुन कंपनी को बेच दिया।

  • Cricket takes up most of the sports airtime in India.

भारत में खेलों के airtime का अधिकांश हिस्सा क्रिकेट ले लेता है।

  • He topped up his airtime before the long train journey.

उसने लंबी रेल यात्रा से पहले अपना airtime रिचार्ज करा लिया।

  • The debate gave every candidate fair airtime.

बहस में हर उम्मीदवार को उचित airtime मिला।

  • Local news gets very little airtime on some channels.

कुछ चैनलों पर स्थानीय समाचारों को बहुत कम airtime मिलता है।

  • The new singer finally got some airtime on the radio.

नई गायिका को आख़िरकार रेडियो पर कुछ airtime मिला।

!Common mistakes 2

✗ The channel gave me two airtimes.

✓ The channel gave me two hours of airtime.

Airtime is uncountable here, so use a unit of measure instead of a plural.

यहाँ 'airtime' uncountable है, इसलिए बहुवचन की जगह माप की इकाई लगाएँ।

✗ The leader demanded more airtimes on TV.

✓ The leader demanded more airtime on TV.

Do not add -s to an uncountable noun.

Uncountable noun में '-s' नहीं जोड़ा जाता।