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downmarket

/ˌdaʊnˈmɑːkɪt/adjective

उच्चारण डाउन्मार्किट

सस्ता, निम्न-स्तरीय, घटिया

Core word

adjective
  1. 1

    British

    cheap and of poor quality, or designed for people who do not have much money

    सस्ता, निम्न-स्तरीय, घटिया

    • a downmarket tabloid newspaper
    • The shop has moved downmarket to attract more customers.
    • He disliked the downmarket restaurant near the station.
    + 2 more examples
    • The brand was criticised for its downmarket image.
    • Some people call the shopping centre downmarket because its goods are cheap.

    Synonyms cheap inferior low-end low-grade

    Opposite upmarket expensive high-end exclusive

adverb
  1. 1

    British

    towards the cheaper end of the market; towards products that are cheaper and of lower quality

    सस्ते या निम्न-स्तरीय बाज़ार की ओर

    • The company decided to go downmarket.
    • Many shops in the area have gone downmarket in recent years.
    • The hotel chain has moved downmarket to attract budget travellers.
    + 2 more examples
    • If the magazine goes downmarket, it may lose its older readers.
    • Many brands that once targeted the rich have gone downmarket.

    Opposite upmarket

§Structures (grammar patterns) 5

downmarket (adjective)

Cheap and of low quality or aimed at people with little money. It is often used to describe shops, hotels and products.

सस्ता और निम्न गुणवत्ता का या कम पैसे वाले लोगों के लिए। यह प्रायः दुकानों, होटलों और उत्पादों के लिए आता है।

  • It is a downmarket hotel near the bus stand.

go downmarket (adverb)

To aim at cheaper products or customers. The opposite is go upmarket.

सस्ते उत्पादों या ग्राहकों की ओर बढ़ना। इसका विपरीत go upmarket है।

  • The brand went downmarket to attract more buyers.

downmarket vs upmarket

Upmarket means expensive and of high quality. Both words are written as one word or with a hyphen in British English.

Upmarket का अर्थ महँगा और उच्च गुणवत्ता का है। British English में दोनों शब्द एक शब्द या hyphen के साथ लिखे जाते हैं।

  • A downmarket shop sells cheap goods; an upmarket shop sells luxury goods.

downmarket can sound rude

Calling something downmarket can sound snobbish, so use it carefully.

किसी चीज़ को downmarket कहना घमंडी लग सकता है, इसलिए सावधानी से प्रयोग करें।

  • Don't call her shop downmarket in front of her.

downmarket vs budget

Budget is a neutral word for cheap; downmarket suggests lower quality and can be unkind.

Budget सस्ते के लिए तटस्थ शब्द है; downmarket कम गुणवत्ता का संकेत देता है और कठोर हो सकता है।

  • It is a budget hotel, not a downmarket one.
+Collocations 5

downmarket + noun

hotelshoprestaurantnewspaperbrandarea

  • The downmarket newspaper had big pictures and short stories.

adverb + downmarket

ratherslightlydecidedlydistinctlyfartoo

  • The cafe was rather downmarket.

verb + downmarket

gomoveseemlookfeel

  • The hotel moved downmarket after the new owner took over.

downmarket vs upmarket pair

upmarket hotelupmarket areadownmarket shopdownmarket chain

  • The upmarket hotel is next to a downmarket shop.

downmarket + business

downmarket chaindownmarket supermarketdownmarket tabloiddownmarket label

  • The downmarket chain sells cheap clothes.
“More examples 6
  • Radhika's family stayed in a downmarket lodge near the temple.

राधिका का परिवार मंदिर के पास एक साधारण लॉज में ठहरा।

  • The company launched a downmarket version of the phone.

कंपनी ने फोन का एक सस्ता संस्करण पेश किया।

  • That downmarket restaurant serves surprisingly good food.

उस साधारण रेस्तराँ में आश्चर्यजनक रूप से अच्छा भोजन मिलता है।

  • The magazine went downmarket, and its readers left.

पत्रिका ने निम्न स्तर अपना लिया और उसके पाठक चले गए।

  • The area has become more downmarket over the years.

वर्षों में यह इलाका अधिक साधारण स्तर का हो गया है।

  • The shop sells downmarket goods, but the prices suit students.

दुकान साधारण स्तर का सामान बेचती है, पर कीमतें विद्यार्थियों के अनुकूल हैं।

≈Synonyms and antonyms

Synonyms

cheap inferior low-end low-grade

Antonyms

upmarket expensive high-end exclusive

§Grammar and usage

British and American: British English says downmarket and upmarket, while American English usually says downscale and upscale.

British और American में British English में downmarket और upmarket कहा जाता है, जबकि American English में आमतौर पर downscale और upscale कहा जाता है।