gimmick
/ˈɡɪmɪk/noun
उच्चारण गिमिक
चाल, हथकंडा, दिखावटी तरकीब
Core word
- 1
[C] often disapproving
an unusual trick or unnecessary device that is meant to attract attention or to persuade people to buy something
चाल, हथकंडा, दिखावटी तरकीब
- The free gift is just a sales gimmick.
- a publicity gimmick
- The shop used a clever gimmick to attract customers.
+ 2 more examples
- Many people think the talking toy is just a gimmick.
- The advertisement relied on gimmicks rather than facts.
§Structures (grammar patterns) 4
a gimmick to + verb
Use a to-infinitive after gimmick to say what the trick is meant to achieve.
Gimmick का उद्देश्य बताने के लिए उसके बाद to-infinitive आता है।
- The shop introduced a lucky draw as a gimmick to attract more customers.
- It was a cheap gimmick to win votes before the election.
a gimmick for + -ing
For plus a gerund names the purpose of the trick; do not use for + base verb.
उद्देश्य बताने के लिए 'for' के बाद gerund (-ing) आता है, base verb नहीं।
- Free pens are just a gimmick for selling the notebooks.
countable noun: a gimmick, gimmicks
Gimmick is countable, so it needs a or the in the singular, or a plural form.
Gimmick countable noun है, इसलिए singular में a या the लगता है, या plural रूप आता है।
- Every new phone launch seems to come with a gimmick.
- Advertisers use gimmicks to make a product look special.
be a gimmick / be just a gimmick
The word is usually critical; it suggests the idea has no real value beyond getting attention.
यह शब्द प्रायः आलोचना के भाव में आता है; इसका अर्थ है कि विचार में ध्यान खींचने के अलावा कोई वास्तविक मूल्य नहीं है।
- Is the new loyalty card a real offer or just a gimmick?
+Collocations 4
adjective + gimmick
marketingpublicitycheapcleverpolitical
- The minister's free-laptop promise looked like a political gimmick.
verb + gimmick
userely onresort todismiss assee through
- Most students quickly see through a gimmick that promises a rank in one week.
gimmick + noun
advertisementcampaigntoyfeature
- The gimmick feature on the app was removed after a month.
gimmick + to + verb
attractboostdrawincrease
- The bank offered a gold coin as a gimmick to boost new accounts.
“More examples 5
- The restaurant hired a clown as a gimmick to bring in children.
रेस्तरां ने बच्चों को आकर्षित करने के लिए एक gimmick के तौर पर जोकर को रखा।
- Radhika felt the free gift was a gimmick, so she checked the quality of the book first.
राधिका को लगा कि मुफ़्त उपहार केवल एक gimmick है, इसलिए उसने पहले पुस्तक की गुणवत्ता जाँची।
- A gimmick may bring attention, but only good teaching brings results.
Gimmick से ध्यान तो मिल सकता है, पर परिणाम केवल अच्छी पढ़ाई से ही मिलते हैं।
- The film had a talking car, which critics called a gimmick.
फ़िल्म में एक बोलने वाली कार थी, जिसे आलोचकों ने gimmick कहा।
- Cricket boards sometimes try gimmicks, such as pink balls, to keep Test matches popular.
क्रिकेट बोर्ड कभी-कभी Test मैचों को लोकप्रिय बनाए रखने के लिए गुलाबी गेंद जैसी gimmick आज़माते हैं।
!Common mistakes 2
✗ The company used a gimmick for to attract buyers.
✓ The company used a gimmick to attract buyers.
Purpose is shown by to + verb; for to is never used together.
उद्देश्य to + verb से दिखाया जाता है; 'for to' एक साथ नहीं आते।
✗ The shop offered free gifts for increase its sales.
✓ The shop offered free gifts to increase its sales.
Purpose is expressed with to + base verb, not for + base verb.
उद्देश्य 'to + base verb' से व्यक्त होता है, 'for + base verb' से नहीं।
≠Thesaurus: which synonym when
All three mean something done to get attention, but they differ in how much trickery is suggested.
तीनों का अर्थ ध्यान खींचने के लिए किया गया कोई काम है, पर उनमें चालाकी की मात्रा अलग है।
A clever or unusual device used to attract attention, often with little real value.
ध्यान खींचने के लिए अपनाई गई चतुर या अनोखी युक्ति, जिसका प्रायः वास्तविक मूल्य कम होता है।
- The talking menu was only a gimmick.
A bold or dangerous act done to get publicity.
प्रचार पाने के लिए किया गया साहसिक या जोखिम भरा कार्य।
- The actor did the car stunt himself.
A cunning move used to gain an advantage over someone.
किसी पर बढ़त पाने के लिए चली गई चालाक चाल।
- Offering a discount was a ploy to keep customers from leaving.