hype
/haɪp/noun
उच्चारण हाइप
बढ़ा-चढ़ाकर किया गया प्रचार, हो-हल्ला, हाइप
Core word
- 1
[U] disapproving
advertisements and discussion on television, radio and social media that tell the public about a product or event and make it seem better or more important than it really is
बढ़ा-चढ़ाकर किया गया प्रचार, हो-हल्ला, हाइप
- the media hype around the new film
- Don't believe the hype; the phone is quite ordinary.
- The hype around the cricket league starts weeks before the first match.
+ 2 more examples
- Despite all the hype, the game turned out to be rather boring.
- Social media hype helped the small shop become famous overnight.
Synonyms publicity promotion fuss ballyhoo exaggeration
- 1
[T] ~ sth (up) disapproving
to advertise something a lot and exaggerate its good qualities, in order to get a lot of public attention for it
बढ़ा-चढ़ाकर प्रचार करना
- The match was hyped as the game of the century.
- The company hyped its new app on every channel.
- The channel hyped the interview for days before it was shown.
+ 2 more examples
- Companies often hype their products before a festival sale.
- Don't be fooled by an over-hyped gadget; read the reviews first.
Synonyms promote publicize plug exaggerate overstate
Opposite play down understate
§Structures (grammar patterns) 4
hype (uncountable noun)
As a noun, hype is usually uncountable and means exaggerated publicity; it takes no 'a' and no plural.
Noun के रूप में 'hype' प्रायः uncountable होता है और बढ़ा-चढ़ाकर किए गए प्रचार का अर्थ देता है; इसके साथ 'a' या plural नहीं आता।
- There was a lot of hype before the film was released.
- The media hype around the match was huge.
hype + about / around / surrounding + noun
Use about, around or surrounding to say what the publicity is for.
प्रचार किस चीज़ का है, यह बताने के लिए about, around या surrounding आता है।
- Is the hype about the new phone justified?
- The hype surrounding the election was intense.
hype (up) + object (verb)
As a verb, hype means to promote something with exaggerated claims; 'up' can be added for more excitement.
Verb के रूप में 'hype' का अर्थ बढ़ा-चढ़ाकर प्रचार करना है; अधिक उत्साह जगाने के लिए 'up' जोड़ा जा सकता है।
- Companies hype their products before a festival sale.
- The channel hyped up the final for days.
be hyped / get hyped (informal)
In informal speech, being hyped means being very excited about something.
अनौपचारिक भाषा में 'hyped' होने का अर्थ किसी बात को लेकर बहुत उत्साहित होना है।
- Everyone was hyped about the college fest.
+Collocations 4
adjective + hype
mediamedia-drivenadvertisingpre-matchexcessiveunnecessary
- The product could not live up to the excessive hype.
verb + hype
believeignorecreatefuelcut through
- Smart buyers ignore the hype and read honest reviews.
hype + noun
machinetraincyclecampaignman
- A massive hype campaign preceded the launch of the app.
live up to / match the hype
live up tomatchjustifydeservefail to meet
- The restaurant failed to live up to the hype.
“More examples 6
- Do not believe all the hype about quick-fix courses; steady self-study works best.
जल्दी सफलता दिलाने वाले कोर्सों के प्रचार पर विश्वास न करें; नियमित self-study सबसे अच्छा काम करती है।
- After weeks of hype, the new bridge opened to a dull ceremony.
हफ़्तों के प्रचार के बाद नया पुल एक फीके समारोह के साथ खुला।
- The company hyped its new phone as the fastest in India.
कंपनी ने अपने नए फ़ोन को भारत का सबसे तेज़ फ़ोन बताकर खूब प्रचार किया।
- Radhika read two reviews to check whether the book deserved its hype.
राधिका ने दो समीक्षाएँ पढ़ीं ताकि देख सके कि किताब अपने प्रचार के लायक है या नहीं।
- Cricket fans were hyped up before the India-Pakistan match.
भारत-पाकिस्तान मैच से पहले क्रिकेट प्रशंसक बहुत उत्साहित थे।
- The hype faded within a week and people forgot the product.
प्रचार एक सप्ताह में ठंडा पड़ गया और लोग उस उत्पाद को भूल गए।
!Common mistakes 2
✗ The film got a lot of hypes before release.
✓ The film got a lot of hype before release.
Hype is uncountable and cannot be pluralised after 'a lot of'.
'Hype' uncountable है, इसलिए 'a lot of' के बाद इसका plural नहीं बनता।
✗ The company hyped on its new product.
✓ The company hyped its new product.
Hype as a verb is transitive and takes no preposition.
Verb 'hype' सकर्मक है और इसके बाद preposition नहीं आता।
≠Thesaurus: which synonym when
All three describe attention given to a product or event, but they differ in honesty and size.
तीनों किसी वस्तु या घटना को मिलने वाले ध्यान को बताते हैं, पर सच्चाई और मात्रा में भिन्न हैं।
Publicity that makes something seem better or bigger than it is.
ऐसा प्रचार जो किसी चीज़ को वास्तविकता से बेहतर या बड़ा दिखाए।
- The hype was greater than the film.
General attention or information given to the public; can be honest.
जनता को दिया जाने वाला सामान्य ध्यान या जानकारी; यह ईमानदार भी हो सकता है।
- The book got good publicity from the newspaper.
Planned activity to sell or advertise something.
किसी चीज़ को बेचने या विज्ञापित करने की योजनाबद्ध गतिविधि।
- The shop ran a promotion before Diwali.
→Phrasal verbs 1
hype sth up
to make something seem more exciting or important than it really is, especially by advertising it a lot
किसी चीज़ को बढ़ा-चढ़ाकर पेश करना
- The sale was hyped up for weeks.
- They hyped up the show, but it was disappointing.