branding
/ˈbrændɪŋ/noun
उच्चारण ब्रैन्डिंग
ब्रांडिंग, ब्रांड-निर्माण
Core wordPYP · asked 2 times
Asked in previous papers
as one-word substitution
- 1
[U]
the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them
ब्रांडिंग, ब्रांड-निर्माण
- Good branding builds trust.
- Smart branding turned a small tea stall into a popular chain.
- The firm spent a lot of money on branding before launching its new phone.
+ 2 more examples
- Strong branding makes a product easy to recognise on the shelf.
- She works in branding and designs logos for small businesses.
Synonyms marketing image-building promotion advertising
- 2
[U]
the act of marking an animal with a hot iron
(पशु पर) निशान दागना
- the branding of cattle
- The old farmer described the branding of cattle as a practice from his grandfather's days.
- Branding is now banned in many places because it hurts the animals.
+ 2 more examples
- The vet explained why the branding of cattle is no longer encouraged.
- Old books describe the branding of horses with the owner's mark.
§Structures (grammar patterns) 4
branding (uncountable)
Branding is uncountable and has no plural: good branding, not brandings.
'Branding' uncountable है और इसका बहुवचन नहीं होता: good branding, 'brandings' नहीं।
- Good branding helped the small shop become popular.
- The company spent a lot on branding last year.
branding of + noun / branding for + purpose
Use of for what is branded and for for the aim: the branding of the new phone, branding for young buyers.
जिसकी branding हो उसके लिए 'of' और उद्देश्य के लिए 'for' आता है: the branding of the new phone।
- The branding of the new soap targets young families.
expert in branding
Use in for a field of skill: an expert in branding, a course in branding.
कौशल के क्षेत्र के लिए 'in' आता है: an expert in branding, a course in branding।
- Radhika wants to become an expert in branding and design.
brand (noun) vs branding vs brand (verb)
A brand is the name or logo; branding is the work of building it; to brand is to mark an animal or label a product. Do not say 'branding name'.
Brand नाम या logo है; branding उसे बनाने का काम है; to brand का अर्थ पशु पर निशान लगाना या उत्पाद को पहचान देना है। 'Branding name' न कहें।
- The brand name is printed on the packet.
- Branding makes a product easy to remember.
+Collocations 4
adjective + branding
strongcleverconsistentpersonalcorporate
- Strong branding makes people trust the product.
verb + branding
invest inimprovechangeplanfocus on
- The tea company invested in new branding.
branding + noun
strategycampaignexpertagencyexercise
- The branding agency redesigned the school's logo.
type + branding
productpersonalcompanyonlinerural
- Personal branding matters for people who work online.
“More examples 5
- Clever branding turned a local snack into a national favourite.
चतुर branding ने एक स्थानीय नाश्ते को राष्ट्रीय पसंद बना दिया।
- The branding of the mineral water focused on purity.
मिनरल वॉटर की branding शुद्धता पर केंद्रित थी।
- Radhika is studying branding and marketing at college.
राधिका कॉलेज में branding और marketing पढ़ रही है।
- The company changed its branding to attract younger buyers.
कंपनी ने युवा खरीदारों को आकर्षित करने के लिए अपनी branding बदल दी।
- Farmers' groups are now using branding to sell their organic rice.
किसान समूह अब अपने जैविक चावल को बेचने के लिए branding का उपयोग कर रहे हैं।
!Common mistakes 3
✗ Good brandings help to sell products.
✓ Good branding helps to sell products.
Branding is uncountable, so it takes no -s and a singular verb.
'Branding' uncountable है, इसलिए इसमें -s नहीं लगता और क्रिया एकवचन आती है।
✗ She is an expert on branding.
✓ She is an expert in branding.
For a field of skill, an expert is followed by in.
कौशल के क्षेत्र के लिए 'expert' के बाद 'in' आता है।
✗ The company changed its branding name.
✓ The company changed its brand name.
The name of a product is its brand name; branding is the activity.
उत्पाद का नाम 'brand name' होता है; branding एक गतिविधि है।
◇Word family
≈Synonyms and antonyms
Synonyms
marketing image-building promotion advertising marking stamping labelling
?Which word?
Keep the business words together: branding (creating an image), brand (a company's name or product type), logo (a symbol of a company), slogan (a short memorable phrase), trademark (a legally registered name or symbol).
व्यापार के शब्द साथ याद रखिए: branding (छवि बनाना), brand (कंपनी का नाम या उत्पाद का प्रकार), logo (कंपनी का प्रतीक), slogan (छोटा यादगार वाक्यांश), trademark (कानूनी रूप से पंजीकृत नाम या प्रतीक)।
§Grammar and usage
Usage: branding is a lexicalized noun with its own meaning (building a product's image), not just a form of brand.
प्रयोग में branding अपने अर्थ वाला स्वतंत्र noun है (उत्पाद की छवि बनाना), केवल brand का रूप नहीं।
The verb brand also means to describe somebody negatively ('branded a liar').
Verb brand का अर्थ किसी का नकारात्मक वर्णन करना भी है ('branded a liar')।